Entrepreneurship is not for the faint of heart – especially in these times. Take economic uncertainty, mix in a healthy dose of technology, add a rapidly changing marketplace and you’ll discover the learning curve for entrepreneurs is straight up!
A survey of small, medium, and micro enterprises (SMME) uncovered the primary topics entrepreneurs would like to learn most. There are four that I will share with you here.
Having worked closely with and interviewed professional sports persons, entertainers, TV personalities and successful nonprofit leaders, as well as small and large company owners, I have noticed one thing: They all believe that many entrepreneurs want to be as successful as them, but few are willing to do what it takes to do what they have done. As entrepreneurs we forget that success has highs and success has lows.
4 Topics in order of importance to the entrepreneur include:
1. Marketing their business, which includes developing the ideal client profile, value proposition, branding, market research, marketing plan, marketing budget, and social media plan – all the elements needed to generate leads and acquire clients.
2. Growing their business includes understanding the critical factors and focus needed to move their business forward including establishing reasonable growth goals. (To learn more about the different stages of business growth & development,Â
3. Personal growth consists of strengthening self-esteem, building confidence, honing a belief in one's abilities and value, understanding strengths, improving communication skills, creating a compelling and inspiring vision, as well as, learning how to set healthy work and client boundaries.
4. Network your SELF not your stuff. The Significance of Building a Powerful Network in Entrepreneurship is for you to keep going, going, going. Don't pigeon hole yourself. Remember, entrepreneurs are very resourceful and multi faceted. If you have likeability, credibility and integrity, you will draw the right kind of people. Your energy will vibe with some but not all. Your network is going to become your net worth.
When I'm looking for collaborations or biz relationships, First and foremost, as a consumer, I need to understand you. I must connect with the complex struggles that make you stand out and position you as an expert. When you can convey your message in a profound and concise way, the trajectory of your business has the power to change lives.
I need to be able to resonate with you. I also want to see and feel your brand in the digital universe. Your message should pull people in and make them want to tell others!
Consumers want to know if they will like you, trust you and get the help they need from you.
ABOUT THERESA AGOSTINELLI, LLC, LCSW
Theresa is the one to help you to use your passion and Profit with Purpose. www.profwithpurpose.com
She helps entrepreneurs and business owners by motivating clients and audiences by seeking truth and speaking truth. She celebrates all your wins and works with you through your losses.
She is an Author, a writer for BRAINZ Magazine and is a consultant for many Non-Profit organizations, a motivational speaker and an emotional wellness strategist.
As a certified John C Maxwel Leadership Trainer, she brings an added value to her brand.
Building a successful business, she built a career on elevating others and teaching others how to live an impactful life in order to change the lives of many.
Author of The GRID System: Create More of What's Good in Your Life!